Sustainable coffee worth feeling good about

Sustainability gets thrown around a lot in coffee. Here's exactly what it means at Erato — the roaster we use, the tins we pack in, the certifications we hold, and the parts we're still working on. No vague promises, just what's true.

Emission-free roasting on our Bellwether

Most traditional coffee is roasted by burning gas, which sends smoke and CO₂ straight into the air. A good portion of ours is roasted on a Bellwether instead — a fully electric roaster that puts out zero roasting emissions and no smoke.

We are committed to continuous improvement, and our goal is to be fully emission free by 2030.

Packed in tins you'll actually keep

Most coffee shows up in a bag that's used once and tossed — usually plastic-lined, so it can't be recycled. All of our coffees come with the option of being shipped in a reusable tin instead. Refill them, store something else in them, keep them on the shelf — anything but the trash.

The burlap sacks our beans arrive in get a second life — we turn some into tote bags, and offer the rest free to anyone who wants them. They're a gardener's staple for winter: wrapped around shrubs and evergreens, they shield plants from frost, drying wind, and road salt through the cold months.

Fairtrade, Organic, and reused

We carry Fairtrade and Organic certified coffees, both backed by independent audits — and we don't waste the packaging they arrive in, either.

Fairtrade

Fairtrade sets a price floor that protects farmers when the coffee market drops, plus a premium their co-op can reinvest locally. A fairer, steadier deal for the people who grow the beans.

Organic

Certified organic means grown without synthetic pesticides or fertilizers, and audited at every step — better for the land it's grown on, and for what ends up in your cup.
The burlap sacks our beans ship in don't get tossed. We turn some into tote bags and give the rest away free — gardeners use them to wrap shrubs and evergreens against winter frost. None of it heads to landfill.

Taste it for yourself

A page about coffee should end at the coffee.